Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Free Audiobook Download by Bo Burlingham

The book is about companies who choose to be "great" rather than "big". The author says that when the company started in 2003, they were very small. Today they are still small but they have a better product and customer service in comparison to bigger corporations. They have made their way up by being better at what they do, not just because of size.

Small Giants looks at how some well-known companies became successful without having to be huge. Bo Burlingham's book is a great read for anyone that wants to start a business, and anyone that wonders why the industry they're in is not doing better.

In the book, Bo uses real-life examples of companies to show how they've chosen to be great instead of big. It discusses what it takes to be a small giant, and includes chapters on "small giants" in multiple industries such as hospitality, low-cost airlines, health care and more.

Bo Burlingham's book about small businesses is a must read for those who want to change the status quo of big corporations. In his eloquent and thought-provoking style, Bo Burlingham talks about how companies like Hummer, Ben and Jerry's, Intel, Roche Diagnostics, and others have resisted the pressure to grow at all costs. They have continued to lead by example in a virtuous cycle that has consistently increased their value as human beings and given them an edge in business.

The book claims that it's both "nearly impossible" to get big and "impossible to stay small." With the rise of on-demand, story-telling organizations such as Netflix and The New York Times, Bo Burlingham tells us that we can have both. He goes on to say that if you want to be great instead of big, you need to know the difference between these two which he calls "big" goals and "small" goals.