Made to Stick: Why Some Ideas Survive and Others Die Free Audiobook Download by Dan Heath,Chip Heath

One of the major factors in how memorable a piece of information is, is that it sticks in our brains. If information doesn't stick, it's less likely to be remembered and spread around. The authors share real-life examples which prove this point. This leads them to the conclusion that there are three factors which influence whether an idea will stick or not:

This is a book about how ideas become sticky. It has been written in an easy to read, accessible way and has even more practical tips on how to make your ideas sticky.

Made to Stick: Why Some Ideas Survive and Others Die is an eye-opening book about how ideas spread. Dan Heath and Chip Heath show how common marketing strategies don't work nearly as well as strategies that are designed with long-term thinking in mind. The authors bring up the idea of sticky ideas, ideas that not only capture attention, but also make people want to learn more or adopt an idea or behavior. They also make it clear how ideas can be killed off too quickly by limiting reach and communicating poorly.

The book is a fascinating read, with insights that encourage you to think about how the way you present your ideas can make them more memorable and easier to stick. For example, the authors share that people remember things better when a story is told than when it is simply explained.

Chip and Dan Heath studied why some ideas survive and others die in their book, Made to Stick: Why Some Ideas Survive and Others Die. Chip explained the idea of "sticky" ideas. An analogy they used was to imagine a fly stuck on the wing of a plane. The idea that sticks is when it makes more sense for the fly to stick its wings out rather than fall into the engine. When an idea is sticky, it sticks with people because it has substance, meaning, and practical value. People want to know more about sticky ideas so they can use them in their own lives.

Made to Stick: Why Some Ideas Survive and Others Die is a book written by Dan Heath and Chip Heath that outlines the power of sticky ideas. They argue that the path to success is not through marketing, but rather through messaging effectively. Through their research they discovered six steps which make certain messages more likely to stick than others. These steps are repetition, contrast, order, exclusivity, social proof and action. They also argue that these steps must be followed in order to be effective, though they do offer some guidelines on how to create a message most likely to stick.