Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions Free Audiobook Download by Michael Moss


The author's thesis is that the food companies are exploiting our addictions to create a dependence on their products. He gives examples of how they use free-will to lure consumers in.

In the audiobook, Michael Moss explains that our food is engineered to be addictive. This manipulation of nutrition affects not only our health but also our will. He says, "We have been programmed to crave what we cannot have." It's this complex relationship between food and addiction that makes it difficult to break free from added sugars, fats and salt.

Michael Moss's new book "Hooked: Food, Free Will, and How the Food Giants Exploit Our Addictions" starts off with the premise that we humans are over-consuming foods that are addictive in nature. This idea is explored by looking at the food giants who have been doing it for decades - Kraft and Unilever. We learn how they used their power to make sure there was no shortage of their products in the market.

We live in a world where food has never been more abundant, accessible and cheap. But we are increasingly ceding our free will to corporations that are feeding us ads that manipulate our desires. In 'Hooked,' Michael Moss shows how food companies hook our brains and make it difficult for us to resist the very products they sell and the diet culture that they promote.

Food is what we eat, but food is more than that. It's a social construct, a way for us to show off who we are. Food unites us and divides us, connecting the generations with shared traditions and ensuring that no matter where in the world we are, we're able to find each other in the supermarket aisle. Food companies have mastered this art of connection, spinning stories about how their food can have a positive impact on our health and well-being that is as fictitious as it is irresistible. In Hooked Michael Moss weaves together history and narrative nonfiction to tell an enthralling story of how food companies' use of these myths has created a nation hooked on their products.

The author of Hooked, Michael Moss, is a Pulitzer Prize-winning investigative reporter who has won the National Magazine Award for his work on food production. In the audiobook version, Scott Brick narrates the story of how companies like PepsiCo and Kraft Foods are using neuroscience to hook us into eating more sugary products.

Published Date 2021-03-02
Duration 9 hours 0 minutes
Author Michael Moss
Narrated Scott Brick
Reviews
(4 Reviews)
Abridged No
Is It Free? 30-days Free
Category Health & Wellness
Parent Category Diet & Nutrition, Psychology

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