Zone to Win: Organizing to Compete in an Age of Disruption Free Audiobook Download by Geoffrey A. Moore

Geoffrey A. Moore's Zone to Win: Organizing to Compete in an Age of Disruption is a new book that will help business executives and entrepreneurs overcome the disruptions that are threatening their businesses. The first step to success is understanding how disruption works and why it's so effective. Moore identifies four types of disruption, including technological disruption, customer disruption, shareholder disruptors, and economic disruptors. Next, he shows how your organization can work with these forces instead of trying to resist them or avoid them.

Zone to Win is about how to organize for the realities of today. Moore takes us through a variety of different organizations and shows how they were able to succeed in their industries by adapting to the changing needs of their customers and using this information to make decisions about which markets to serve and what products or services to offer. Zone to Win: Organizing for the Age of Disruption is narrated by Tom Parks, who provides listeners with an energetic overview on how companies can thrive in today's fast-paced world. Parks talks about Moore's theory that every company has a zone--an area where they have an advantage over competitors--and use examples from companies like Apple, Virgin Atlantic, and Walmart. He provides listeners with insights on why it is important for companies to understand what their zone is so they can compete in an increasingly competitive global market.

Geoffrey A. Moore's Zone to Win is an in-depth exploration of how companies can take advantage of what he calls the four phases of disruption. In his first phase, "the High Ground," Moore argues that now is the time for companies to zone in on a core competency, taking on a single problem and doing it better than anyone else. He advises not to get distracted by trying to compete in other arenas or by fixing problems outside the company's wheelhouse. "That might be necessary if you're General Motors, but it's dangerous for any small company."

Geoffrey A. Moore's book Zone to Win: Organizing to Compete in an Age of Disruption is about how companies need to change their organizational structure in order to compete with other companies that are rapidly becoming more and more successful. Without changing the organizational structure, companies will not be able to keep up with the demands of their customers or provide a service that is unique and not being offered by another company. Successful organizations will be able to create "zones" where they are best positioned for success and then take over as many zones as possible while still keeping up with demand elsewhere.

Geoffrey A. Moore is a Silicon Valley executive, author, and lecturer in marketing and strategy. He has been a senior VP at Apple and chief marketing officer of Genentech. His new book Zone to Win: Organizing to Compete in an Age of Disruption is an indispensable handbook for business leaders who want to survive and thrive in the digital era of disruptive change.

Geoffrey Moore is a business consultant and author. He has written more than 20 books on entrepreneurship, management, and corporate strategy. His newest book is titled Zone to Win: Organizing to Compete in an Age of Disruption. The book discusses the current trends in the global economy and how businesses will need to change in order to remain competitive with emerging nations.