The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Audiobook Download by Rob Fitzpatrick
In The Mom Test, Rob Fitzpatrick shares the only method he's found that works to keep you sane while running a business. It's called "The Mom Test". What is it? Well, imagine your mom telling you all the things she likes about your new idea. You were on your way to create the big break-through innovation or whatever people are always talking about these days when you hear her voice in your head "I like that, I like this and I like this" and then she would say "but listen honey, I don't need any of those things because I've already got one of these things."
A bestseller, The Mom Test is one of the only books ever to deal with entrepreneurship from an honest and insightful perspective. In this compilation of articles, blog posts, and more by Rob Fitzpatrick, readers learn about how to ask questions to identify if customers are genuine or lying. There's a lot packed into this book, especially for entrepreneurs who are thinking about opening their own business.
In this book, Rob Fitzpatrick takes the reader through the journey of his own business. From his early days of failures and successes, to his eventual success. He opens up about a very personal story in which he and his wife had to make a tough decision on whether or not they should stay in business. He makes it clear that making money off your work is one thing, but doing what you love is another. His story will inspire any entrepreneur who has ever been unsure if their idea was going to work out or not.
This audiobook is written by Rob Fitzpatrick. This book will really help you to get over the fear of talking to customers and actually build a business. He tells some very powerful stories in this book and it really will help you get started. If you are having a hard time finding customers, this audiobook is a great resource for you because it will teach you how to connect with them and make them happy while they’re buying your product
Rob Fitzpatrick is an entrepreneur who has built business models around things like dating, bartering, and entrepreneurship that have taken him all over the world. In this book, he shares his journey of learning about how to talk to and learn from your customers when everyone around you is lying to you.
Rob Fitzpatrick was a small business owner trying to get his product to take off. He went from office to office, trying to convince other people that his product was worth buying. All of the adults would say things like "we don't usually do that" or "let me talk to my manager." But children were always more honest, and Rob had a secret weapon: the Mom Test.
Published Date | 2019-03-22 |
Duration | 3 hours 25 minutes |
Author | Rob Fitzpatrick |
Narrated | Rob Fitzpatrick |
Reviews | |
Abridged | No |
Is It Free? | No |
Category | Business & Economics |
Parent Category | Sales & Retail, Business Development |