Selling the Invisible: A Field Guide to Modern Marketing Free Audiobook Download by Harry Beckwith

Selling the Invisible is a field guide to selling customer-centric marketing. If you want to sell products that are not tangible, this book will help you approach your customers with empathy and understanding. Beckwith walks readers through the whys and hows of why they should be utilizing customer-centric marketing today.

At a pivotal moment in history when the power of advertising and marketing seemed to reach its apex, Harry Beckwith has produced a book that will help marketeers better understand what consumers are actually buying. With Selling the Invisible: A Field Guide to Modern Marketing, Beckwith helps us understand the marketing landscape by exploring how consumers make decisions about brands, products and services.

Modern marketing is often confusing and hard to understand. Many people might be hesitant about investing in a marketing course or book because they are skeptical as to whether it will help them. Harry Beckwith offers an insightful field guide that breaks down the mystery of modern marketing while offering examples and case studies.

Harry Beckwith is a professor of marketing at Columbia University. His most recent book, Selling the Invisible: A Field Guide to Modern Marketing, has been praised for expanding on his previous work about the world of marketing.

Harry Beckwith is an expert in marketing and has written this book to help his readers understand what goes on in their industries. Beckwith explains that there are three ways of marketing - product, process, and place. To sell the invisible, you must focus on the place aspect of marketing. You need to make the brand your primary objective and use this to influence those who already believe in your brand or decide it's time for new options. It also emphasizes the importance of being adaptable and being able to be flexible with your marketing plans in order to increase sales that much more.

Marketing has become a larger and larger part of our daily life. From the moment we wake up, we're seeing marketing in just about every corner of our day- whether it's on TV, billboards, or in magazines. There was only one person who saw the marketing power that would consume every waking second of our lives: Harry Beckwith.