Rethinking Competitive Advantage: New Rules for the Digital Age Free Audiobook Download by Ram Charan

"There are new rules for the digital age," says Ram Charan in this book, and it's a must-read for executives considering how to use the power of digital technology to build their competitive advantage.

The book was published in 2016 and it presents a new framework for competitive advantage. It addresses the global economic impacts of globalization, such as digitization of work, rise of the gig economy and the implications of public cloud infrastructure. The author argues that companies who ignore these trends will lose ground because they have less to gain from their old business model.

Even before the digital age, competitive advantage was a topic surrounded by myths and misconceptions. To understand what’s changing with competitive advantage in the digital age, it helps to know some of those myths and misconceptions. The most popular myth is that it’s just about being first to market. In this new book, Ram Charan identifies six rules that any company should follow in order to have a sustainable competitive advantage.

Great book! I've read it before and will probably read it again. Just the right mix of stories, logic, and statistics.

"It's not what you know, it's who you know." This is a common expression about success in business. However, the rule may need to be updated for today's digital age where information is never scarce and companies can quickly learn from each other without being physically close. A new book entitled "Rethinking Competitive Advantage: New Rules for the Digital Age" by Ram Charan explains how organizations can use new concepts of competitive advantage like "networked advantage" to stay one step ahead of their rivals in a digital world.

With the rise of digital technology, a new era has begun in which corporations need to put customers first. When you strip this approach down to its essentials, it becomes clear that companies have three major levers: innovation, cost leadership, and customer intimacy.