Marketing 4.0: Moving from Traditional to Digital Free Audiobook Download by Iwan Setiawan,Hermawan Kartajaya,Philip Kotler

Marketing 4.0: Moving from Traditional to Digital is the first book on marketing published since the publication of Marketing 3.0 in 2009. This book discusses how the digital revolution has impacted marketing and what it means for companies and business owners who have their own marketing strategies, tactics, and approaches.

Marketing 4.0: Moving from Traditional to Digital is an audiobook created by Philip Kotler and Iwan Setiawan Hermawan Kartajaya narrated by Jonathan Todd Ross. It was published on February 24, 2013. Marketing 4.0 is a compilation of the views of marketing experts Philip Kotler, the late Iwan Setiawan Hermawan Kartajaya, and Jonathan Todd Ross on how the future of marketing will be digital and how individuals can use their digital skills to build their careers.

With the digital era, traditional marketing does not work anymore. Traditional marketing strategies cycle back to the same problem time and time again. Digital marketing is growing in popularity because it is able to solve these problems. The digital marketplace offers new opportunities for marketers by being able to reach a new audience that didn't even exist before because of technology and the Internet.

Marketing 4.0 is a new book by Iwan Setiawan Hermawan Kartajaya Philip Kotler, author of the bestselling Marketing 3.0 and one of the most influential marketing experts in the world. In this book, he discusses how brands need to change from traditional marketing to digital marketing to survive, and how the digital era has changed the way we market our products. The book provides an overview of what a brand needs to know about digital marketing but also insight into how consumers are using digital marketing to their advantage.

Marketing 4.0 is a powerful book that provides a comprehensive view of the digital marketing and its evolution in the 21st century. Written by Iwan Setiawan Hermawan Kartajaya Philip Kotler, Marketing 4.0 provides essential insights on how to move from traditional marketing to digital marketing. The author explained the shift of focus from product promotion to customer experience which will help you compete in a more effective way with your rivals.

The future will be digital, not just text-based. The traditional process of marketing revolves around old media such as print, tv, and radio. It doesn't matter if you have a business online or offline, the goal is to market in today's digital world.