Influencer: The New Science of Leading Change, Second Edition Free Audiobook Download by Ron McMillan,David Maxfield,Al Switzler,Joseph Grenny,Kerry Patterson
In Influencer, Ron McMillan and David Maxfield's new book, the authors explore how influencers are changing the face of marketing. They explain how various people in different disciplines can lead change through the use of influencer marketing. For example, one well-known restaurant chain hired a "chef influencer" to influence their social media posts.
Influencer: The New Science of Leading Change, Second Edition is the latest book written by Ron McMillan, David Maxfield and Al Switzler. It's an easy read that offers a new perspective on leadership and change that can help to fuel your career growth.
influencers are the people who matter to their followers, and their message has impact. They might be famous actors or sports figures, or they may be leaders in a field of work or community organizing. Here's how you can use influencers to lead change in your own life by dodging all that unnecessary stress and take charge of your future.
Influencer: The New Science of Leading Change, Second Edition is a book that breaks down the science behind how people influence. The first edition of this book was released in 1997, and this updated version is a must-read for leaders everywhere.
The book "Influencer" is divided into four parts. The first part is about the science of leading change and learning from others. This part teaches readers how to understand their behaviors, strengths, and motivations in order to develop a plan for effective leadership. The other three parts are about case studies on influential people who have changed their organizations.
Published Date | 2014-01-03 |
Duration | 8 hours 10 minutes |
Author | Ron McMillan, David Maxfield, Al Switzler, Joseph Grenny, Kerry Patterson |
Narrated | Joseph Grenny |
Reviews | |
Abridged | No |
Is It Free? | 30-days Free |
Category | Business & Economics |
Parent Category | Management & Leadership, Career Development |