Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups Free Audiobook Download by Shameen Prashantham


A few lessons from Microsoft and other corporations on partnering with startups are offered in the audiobook. Some of the lessons include making sure that you have a "go-to person" while working with a startup, having an operating plan, and understanding how the partnership will drive value for both parties.

Successful corporations have been partnering with startups in order to innovate, shape the future, and provide new opportunities. With this partner-preneur approach, corporations are able to gain fresh perspectives on emerging markets and new products. Such partnerships also generate jobs in the startup field and provide the large corporations with small companies' growth strategies while retaining valuable intellectual property.

The Start-Up Community is a group of people who share the idea that when done properly, a start-up can be successful. The community is also made up of experts and professionals in various fields such as business, marketing, and technology. However, not all are successful. Many try to put their ideas into fruition with little to no success. This eBook was written to be a guide for those who have been discouraged about the start-up process and need help.

Shameen Prashantham is a partner at Microsoft and she is talking to us about their strategy when it comes to partnering with startup companies. She talks about how they partner with different startups by offering them capital and developing their technology. She also talks about the partnership that Microsoft has with Google, which was able to help Microsoft develop Bing, one of the most popular search engines on the market today.

This informative and entertaining book is composed of a mixture of personal anecdotes from Shameen along with case studies from Microsoft, Intel, Sony, and other companies who have made their time engaging with startups. Throughout the book, the author discusses how technology can benefit not only society and individuals but also corporations. She argues that partnering with startups can help industry leaders innovate and keep pace with industry changes. Of course, this isn't always easy. For example, she talks about how Intel's obsession with traditional metrics led to its downfall during the mobile computing era because it couldn't measure its progress in new ways

Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups is a comprehensive how-to guide for any company looking to enter the startup market. The book explores the unique challenges faced by corporations as well as strategies that they can use to enter, build, and sustain successful partnerships with startups. It also offers insight into how startup companies can work with corporations so that there are win-wins for all parties involved.

Published Date 2021-10-26
Duration 7 hours 11 minutes
Author Shameen Prashantham
Narrated Emmanuel Chumaceiro
Reviews
(0 Reviews)
Abridged No
Is It Free? 30-days Free
Category Business & Economics
Parent Category Business Development, Accounting & Finance

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