From PMO to VMO: Managing for Value Delivery Free Audiobook Download by Audrey Scheere,Roland Cuellar,Sanjiv Augustine

This audiobook is a practical guide for delivering customer value in any business. The book offers insights and approaches to help you understand your customers, identify customer values and measure customer satisfaction in order to understand what's important for your business and which customer segments require different value delivery approaches.

We commonly hear about the "Personal Management of Organization" (PMO) but rarely hear about the "Value Management of Organization" (VMO). This audiobook is a very good and fast summary of what PMO is and how VMO supports it.

From PMO to VMO: Managing for Value Delivery is at heart a framework for moving from the all-too-common process metrics, which focus on what an individual has done in the past, and into measuring outcomes, which focus on what's been achieved.

The new edition of "From PEO to VMO: Managing for Value Delivery" by Audrey Scheere Roland Cuellar Sanjiv Augustine is here and now available for download. This revised version is a comprehensive guide to developing, executing, and measuring marketing strategy through value management.

We humans have found a way to make money since the beginning of time. The process of creating value has been changing, but has always been about optimizing the same equation: benefit minus cost.

In this book, the authors will not only show you how to transform your current PMO into a VMO, they'll also assist you in achieving your objectives through three basic steps: identify, achieve, and maintain.