Eat Their Lunch: Winning Customers Away from Your Competition Free Audiobook Download by Anthony Iannarino

Anthony Iannarino tells the story of Whole Foods, which was the pioneer in Healthy Food and started the trend. Then, he talks about how some of these concepts have been taken over by chains such as Starbucks, Chipotle, Subway, and McDonalds. These big brands have managed to create a "healthy" image for themselves at the expense of their own well-being because now they are running after a niche market rather than trying to eat as many people's lunches as possible.

In this audiobook, you'll find out how to not only beat your competition, but also win over customers.

The phrase "eat their lunch" has long been a maxim for businesspeople to use when trying to find new ways of marketing and attracting customers. Anthony Iannarino's audiobook download, Eat Their Lunch: Winning Customers Away from Your Competition, puts this maxim into practice. The book offers strategies for gaining an advantage over your competition by using social media tools, email outreach, and blog posts to capture your potential target market.

There is a natural tendency for people to follow what others do. If a small business sees that its biggest competitor is growing, it will also want to grow. This means that large businesses are always trying to find new ways of winning customers away from their competition by finding new products or services that will make them stand out and entice potential consumers to switch over.

Anthony Iannarino provides you with the steps to winning customers away from your competition. He says that if you want to win, you must eat their lunch, and this is how you do it.

Eat Their Lunch by Anthony Iannarino is a book about branding and customer acquisition strategies. The author, in this book, shares his thought process on how to win over customers from your competition. He starts off the book with the five keys that he believes everyone should follow in order to win over customers away from their competition.