Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals Free Audiobook Download by Tim Riesterer,Erik Peterson

The complexity of our world is creating a consumerist and competitive environment. Many companies are losing ground because they are not communicating the value-add of their products or services with clarity. The reality is that consumers don't want to be informed, they want to be sold. If you want to close more complex sales, you need to learn how to sell with power messaging and use voice. In this book, Tim Riesterer, Erik Peterson, and other experts share the secrets of how to build your brand by using power messaging in conversations that win the complex sale.

The book is a guide for sales professionals on how to close more deals. It starts with the author's own story of his experience as a new graduate salesperson who struggled to understand and effectively interact with customers. The author discusses the importance of conversation and power messaging. Tim Riesterer uses examples from his work as a consultant, along with his own personal experiences, to demonstrate how effective power messaging can lead to more opportunities, differentiating your solutions and closing more complex deals.

When working in extremely complex sales environments, it's important to understand how you can effectively communicate your solutions and advice. Tim Riesterer, the founder of Power Messaging, is a respected industry thought leader and has helped many companies create more opportunities with better outcomes.

The most important rule in sales is, "If you can't say something nice, don't say anything at all." But what if the question you're faced with isn't one that you can answer with a pleasant sound bite? How do you communicate your value to a prospect without sounding phony or like an infomercial?

In this audiobook, Tim Riesterer and Erik Peterson cover how to use power messaging to understand your prospect's objectives in a complex sale. Power messaging is defined as "a set of verbal and non-verbal tactics that enables you to differentiate your solutions, create more opportunities, and close more deals by creating thought leadership." The authors provide specific advice on how to use your body language to establish dominance, how eye contact plays a key role in creating rapport, the importance of using soft questions to uncover needs for your solution, and the art of saying what the customer wants to hear without putting them on the spot.