Contagious: Why Things Catch On Free Audiobook Download by Jonah Berger

In this book, Jonah Berger studies why some things catch on and others don't. For example, one of the reasons that a fad becomes popular is because it spreads rapidly through social networks. Another reason is when something has been around for a long time and becomes so familiar that people stop thinking about what it means and just enjoy it.

Jonah Berger's book "Contagious" is an interesting take on how to get a new product or idea to catch on with the public. He discusses a number of different ways to increase the chances you will gain traction within your market niche. The book follows a number of different case studies throughout and is narrated by Keith Nobbs.

In his book, Contagious: Why Things Catch On, Jonah Berger shows how the cultural dynamics of our behavior can predict what becomes popular quickly. He takes a look at different types of social contagions and how they work. From cliques to handshakes, these phenomena can happen anywhere and affect anyone. Berger also looks at why certain things catch on so well and others don't and offers up some suggestions on how people can make their ideas contagious too.

Jonah Berger has been studying why people decide to do things such as follow, purchase, or choose one brand over another for decades. This research led him to develop a framework he calls the "contagion" which is the process that creates "social contagions" which are often socially transmitted ideas and behaviors that quickly spread from person to person.

Contagious: Why Things Catch On is a non-fiction book by Jonah Berger. The book gives a scientific explanation of why some things catch on and others do not, while other books examine the psychology behind them. It has been said that "the science of why things catch on is one of the most important concepts in marketing today."

There is a certain type of person who loves to tell others how to do what they are doing; they are called influencers. They have a lot of followers, and they can make or break a business. Jonah Berger breaks down exactly what it takes to be influential in this audiobook titled "Contagious: Why Things Catch On." There are many different methods that an influencer can use to gain ground. Berger looks at the mechanics of word-of-mouth marketing and the role that emotions play in why we tell our friends about something new. He also explains why people follow influencers without hesitation and offers tips for being successful as one yourself.