Building a StoryBrand: Clarify Your Message So Customers Will Listen Free Audiobook Download by Donald Miller
With so many products and services, how do you make sure your product stands out from the crowd? You've got to build a StoryBrand. A StoryBrand is the foundation for any company's marketing. In this audiobook, Donald Miller teaches you how to build a brand by clarifying your message.
"What if people wanted to hear the same way they read?" -Donald Miller, audiobook "It's a simple question that can lead to radical change." -Donald Miller Building a StoryBrand: Clarify Your Message So Customers Will Listen is a motivational and practical audiobook by Donald Miller. In it, he discusses how we are all storytellers, and how we can tell our stories differently. He argues that this involves clarifying our message so customers will listen.
StoryBrand Donald Miller, author of "Blue Like Jazz" and other books, builds a better story by clarifying your message.
StoryBrand is a process that maps out the journey of your brand and helps you identify where, when, why and how to tell your story. StoryBrand provides tools that help you figure out what you want your brand to say and how it will say it, so you can share a clear message with your customers.
Story Brands are about building a relationship with people. They're about making the experience of being in that relationship something that is worth their time and effort, which means you have to be authentic and build trust by sharing your real, honest voice. Story Brands are all about telling a story, but not just any story, one that your target market will find relevant and exciting.
A StoryBrand is a clear and refined communication of what your company does, whether that’s an organization, service, or product. Through the StoryBrand process, you will identify what your real message is about, who your audience is and how to speak to those people in a way that truly resonates with them. Your StoryBrand will take the form of the story you tell yourself and others.
Published Date | 2017-10-10 |
Duration | 4 hours 55 minutes |
Author | Donald Miller |
Narrated | Donald Miller |
Reviews | |
Abridged | No |
Is It Free? | 30-days Free |
Category | Business & Economics |
Parent Category | Career Development |