Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience Free Audiobook Download by Heather Pemberton Levy
People love stories and are entertained by them. Stories help people learn about companies and about products. When you create a story, it's not only engaging for the reader but also provides a connection to your brand for your prospective customers. Storytelling has become a marketing strategy that some businesses have been using to attract new customers and grow their businesses. This audiobook will teach you how to use storytelling as a marketing strategy
In Brand, Meet Story, author Heather Pemberton Levy teaches you how to create engaging content that will win business and influence your audience. This audiobook includes actionable strategies for engaging your audience with a captivating story that is based on the most important things in your brand.
If you want to build your brand, then you need compelling content. People crave it and search for it, but they don't always find it. That's where storytelling comes in. It can be used to engage with customers and create a story around your product or service that will influence people to buy from you.
What sets 'Brand, Meet Story' apart from other books on content marketing is its focus on a variety of topics. In addition to covering the best practices and lessons learned of high performing content, it also provides helpful checklists and worksheets to help you identify your brand voice and ensure that what you choose to create is engaging to your audience.
How can you make your content clever and engaging? Through storytelling, of course! In her book, Brand, Meet Story, Heather Pemberton Levy shares how you should use storytelling to meet the needs of your audience - whether it be to sell a product or to create a viral hit that turns your audience into loyal customers. Her strategies are easy to follow and will surely help you stand out from the crowd.
"Everything starts here,” says Heather Pemberton Levy. “The stories we tell about our brands and the way we live them are how we make decisions." Levy is a branding expert and coauthor of the New York Times bestseller Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience. At the core of what makes a brand engaging, according to Levy and coauthor Gregg Pollack, is storytelling; they argue that telling stories is a powerful way to build trust in your brand.
Published Date | 2016-09-27 |
Duration | 1 hours 51 minutes |
Author | Heather Pemberton Levy |
Narrated | Karen Saltus |
Reviews | |
Abridged | No |
Is It Free? | 30-days Free |
Category | Business & Economics |
Parent Category | Marketing & Advertising |