Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant Free Audiobook Download by W. Chan Kim,Renee Mauborgne

The authors of the Blue Ocean Strategy are W. Chan Kim and Renee Mauborgne. The book provides a systematic framework for creating uncontested market space and making the competition irrelevant. Key to this strategy is understanding that the competition is not in price, but in product attributes. In order to create uncontested market space, one must identify what sets them apart from their competitors and build on it.

The Blue Ocean Strategy is a strategic framework that helps companies differentiate their products and services in markets with few or no competitors. In this audiobook, experienced management consultant W. Chan Kim Renee Mauborgne outlines the blueprint for a blue ocean strategy and how to successfully execute it.

This audiobook is perfect for anyone looking to learn about the blue ocean strategy and how it can help with creating uncontested market space. This strategy looks at the global market as one large system, rather than many small markets. By being able to see the big picture, you can understand the competitive landscape, find new opportunities in your business, and find places where you can set yourself apart while not hurting your competitors.

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is a book that details how an organization can achieve success by not competing in their market space. The authors explain that this strategy doesn't mean choosing to never compete with other players in the market, but rather it means doing so without taking away from your own product.

"The first meaningful difference is that Blue Ocean strategy is about creating uncontested market space, which can be done only by differentiating your offering from the competition," Renee Mauborgne says. "You need to find a way to create a new value proposition for the customer so you are not just taking customers away from your competitors."

The author of this book is a Harvard Business School professor, who specializes in business strategy. He provides numerous examples to demonstrate how organizations can start new markets in existing ones. He also shows that how companies can often create more profit by staying out of the competition's way with their own products and not competing with their competitors' products.