Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Free Audiobook Download by W. Chan Kim,Renee Mauborgne

Blue Ocean Shift is a strategic management book that outlines how to find new markets and become market leaders by focusing on customer value rather than competition. The authors base their belief on the idea that companies should not compete but instead create "blue oceans" of untapped demand, where they will be able to grow without pressure from competitors.

While many current business strategies attempt to compete in the red ocean, Blue Ocean Shift provides proven steps to inspire confidence and seize new growth. This audiobook is a must-listen for anyone interested in learning about how to take their business from healthy competition to red ocean struggle.

W. Chan Kim Renee Mauborgne has been called "the most important business thinker of our time." In this book, she lays out a framework for what it means to compete in the marketplace, and then she describes how successful companies have shifted themselves into blue ocean markets that are growing beyond the competition.

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth is the sequel to W. Chan Kim Renee Mauborgne's 1967 book, 'Predicting the Future Through Innovation'. It provides proven steps for developing and capitalizing on new markets. This slim paperback audiobook is one of many resources from this book that can be helpful in your growth journey.

The first step to developing a successful business is taking a clear view of the market before deciding what your firm should do. The second step is developing a competitive strategy that defines and explicates how your firm will compete with others in the market. This audiobook dives deeply into blue ocean strategy, an innovative approach to building new markets and gaining competitive advantage. Proven Steps by W. Chan Kim Renee Mauborgne offers insights on how to develop and launch a successful blue ocean shift strategy, based on research conducted by Harvard Business School Professor W. Chan Kim

In his groundbreaking business book "Blue Ocean Shift," W. Chan Kim Renee Mauborgne claims that companies need to do what no company has ever done before -- innovate in ways that create value outside the established market. He says you can't compete with everyone, but you can compete with yourself by creating a new market and protecting it as your own personal blue ocean.