Ben & Jerry's Double-Dip Capitalism: Lead With Your Values and Make Money Too Free Audiobook Download by Ben Cohen,Jerry Greenfield

Ben & Jerry's Double-Dip Capitalism: Lead With Your Values and Make Money Too is a book written with business leaders in mind, detailing the methods that Ben Cohen and Jerry Greenfield used to pull in more than $1 billion. This audiobook by Ben Cohen & Jerry Greenfield is one of my favorite books because it provides some great insight into what leading companies do that aim to make the world a better place.

Ben and Jerry are legends in the ice cream industry. Their company, Ben & Jerry's, has been around for over 45 years. The mission of the company is to not just sell ice cream but to make a difference in the world by empowering people with "subversive ideas." This book shares their story and how they've done it by following their values: "We're on a mission to make people feel good about themselves."

In this audiobook, Ben Cohen and Jerry Greenfield tell the stories of how they built their company, Ben & Jerry's. They've had many successes and failures in their businesses, but value-driven growth has consistently been their key to success. This audiobook is a great way for brands who want to expand or navigate the current business climate to learn strategies for applying values-based leadership in a competitive marketplace.

When Ben and Jerry took over their father's ice cream parlor in the late 1970s, they wanted to make ice cream that was wholesome, natural and healthy for everyone who wanted to try it. They started by making a vegan-friendly ice cream that was free of eggs and dairy. However, what makes Ben & Jerry's so special is that they've always managed to stay true to their core values while turning a profit.

Listen to these two renown ice cream entrepreneurs who speak candidly about how they started Ben & Jerry's Ice Cream in 1973 and how it later became a multi-billion dollar multinational corporation.

Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry's ice cream, talked about their company's social mission and their simple but successful business strategy. The two are now the co-CEOs of a $3 billion company and they have been able to do so largely because they understood that it was important to lead with your values.