Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys Free Audiobook Download by Joe Coulombe

Joe Coulombe was in debt. He had the dream, but he didn't have the funds to make it happen. He took a risk and started selling Trader Joe's food to his friends and family. From there, Joe started doing things his way- he found a unique niche, built a strong company culture of hard work and honesty, focused on customer service and satisfaction, and still beat the big guys every day.

Joe Coulombe sets out to prove that following a single trade or investment philosophy can be profitable, even if it means going against the grain. Business is usually a numbers game and Joe has taken the numbers to success. First, he picked up his backpack and moved from Canada to the U.S., then he started selling an idea that was out of favor with other investors - short selling stocks. The key to his success is an understanding about how businesses work, as well as being able to get inside others' heads by carefully listening and observing their conversations.

[Joe Coulombe] thinks outside the box and takes on a single-minded focus when it comes to business. He believes that he can do everything better if he does it his way. So when he opened his store, Trader Joe's, in 1978, he did everything his way - even though no one else was doing it that way at the time. After telling this story about what it took for him to break into the retail world and create an empire of his own, Joe shares with us how we can take control of our personal success by focusing on what we want and taking action.

Trader Joe's has been on the forefront of creating a hyper-competitive, low-margin market. Joe Coulombe provides a guide that reveals how Trader Joe is able to dominate and beating the giants.

Joe Coulombe was a well-known trader when he was young, working on the trading floor at an investment bank. He dropped out of college in order to learn how to trade and make big money. Joe's first business venture was his own company called Trading Room, which he took from nothing to over $100 million in 12 short years.

When Joe Coulombe was a young software engineer, he found himself out of work and looking for stability. As he started to take his first steps into entrepreneurship, he had no idea how difficult it would be. Joe knew that the key to success was being able to adapt quickly and making decisions based on what makes sense in the moment - not what's safe or comfortable.