American Icon: Alan Mulally and the Fight to Save Ford Motor Company Free Audiobook Download by Bryce G. Hoffman


American Icon: Alan Mulally and the Fight to Save Ford Motor Company is a biography of Alan Mulally, CEO of Ford during the financial crisis. It details his rise from Boeing as an engineer to becoming the savior of Ford who saved the company from bankruptcy through ingenuity, innovation and leadership.

American Icon: Alan Mulally and the Fight to Save Ford Motor Company is a non-fiction audiobook from Bryce G. Hoffman who is an analyst at the Stonier Business and Technology Library at the University of Arizona. Also known as "The Fight for Ford," this book traces the story of how Alan Mulally took over as CEO of Ford Motor Company in 2006 and saved it from bankruptcy.

America has a long history of struggling automobile companies. As it is, the industry is far from thriving in the 21st century, with many Americans opting to use public transportation. However, Ford Motor Company found itself at the heart of a successful turnaround effort by its CEO and President, Alan Mulally. This audiobook follows his story, which includes building up Ford's reputation for excellence in manufacturing and innovation before taking on the company's most difficult crisis yet: an economic recession during which Ford lost $12 billion in market capitalization over one year and was forced to restructure.

Alan Mulally, who leads the turnaround of Ford Motor Company in 2006, was a product of the "Silicon Valley" culture that exists within what is now Silicon Valley. Mulally's start as a manager of power systems at Boeing and his success with Microsoft executives who were brought in to help Microsoft Corporation engineer its way to victory over IBM Corporation led him to take on challenging roles at Procter & Gamble and General Motors. Author Bryce Hoffman provides an outline for the life and career of Alan Mulally with key events and anecdotes from his early life until he became CEO of Ford Motor Company

Ford Motor Company was on the verge of bankruptcy in 2009 when Alan Mulally became its CEO. In his first year he took the company off this path and saved it.

American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman is a thrilling narrative about one of America's most successful businessmen-- and the world-famous CEO who saved Ford from ruin after its directors were forced to step down.

Published Date 2012-06-04
Duration 14 hours 49 minutes
Author Bryce G. Hoffman
Narrated Pete Larkin
Reviews
(36 Reviews)
Abridged No
Is It Free? 30-days Free
Category Business & Economics
Parent Category Business Development

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