Barbarians at the Gate: The Fall of RJR Nabisco Free Audiobook Download by John Helyar,Bryan Burrough


John Helyar Bryan Burrough's new biography of the RJR Nabisco takeover is like a novel for the business world. The book begins in 1986, when leveraged buyout specialist KKR bought RJR for $1.6 billion and promised to turn it into a four-wheel-drive luxury car. Over the next three decades, as the company made enormous profits and executive salaries rose astronomically, KKR recast RJR into a "show pony" or "chariot horse"--glorified window dressing that looked good but didn't do much else.

John Helyar Bryan Burrough's "Barbarians at the Gate" is a true story of how a group of visionary entrepreneurs, led by KKR and Kohlberg Kravis Roberts, defeated one of the world's last truly independent companies. The book tells how RJR Nabisco lost control of its destiny to private-equity owners who operated with a ruthless disregard for the company's culture and history.

This is a book about an American company, RJR Nabisco. It was the height of the 1980s, and RJR had been on the rise for over fifty years. But with its success came a slew of new competitors that were quickly eating away at its market share. The author, John Helyar Bryan Burrough, went undercover as a reporter to see if he could uncover some dirt on how RJR managed to stay in business. What he discovered was something no one would have ever imagined-a story that includes drug dealers, prostitutes, and mafia members among many others

Barbarians at the Gate: The Fall of RJR Nabisco by John Helyar Bryan Burrough narrates the story of how a company grew so large it became impossible to manage, forcing shareholders to make tough decisions to save their investments.

Barbarians at the Gate was written by Bryan Burrough in 1990. This book is a fascinating story of the battle between RJR Nabisco, Kraft and Philip Morris tobacco companies over the right to purchase American icon, the RJR Nabisco Company.

RJR Nabisco, a company founded in the early 20th century, was the largest tobacco company in the world when it went bankrupt in 1989. The book is an account of the events surrounding this spectacular implosion that happened over a decade ago and includes a recounting of how influential CEO James Trusdell rose to power and fell so quickly.

Published Date 2021-06-22
Duration 22 hours 18 minutes
Author John Helyar, Bryan Burrough
Narrated Eric Jason Martin
Reviews
(0 Reviews)
Abridged No
Is It Free? 30-days Free
Category History
Parent Category World, Business Development

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